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Digital Specialist Jobs

Piscataway, New Jersey
<p> Digital Specialist Job Summary:</p><p> The overall purpose of this position is to support the Digital Community and Presence Manager in all aspects of the clients website properties management and digital campaign development and execution. Digital campaigns include online promotional ads, blogs, social media, and other channels. The role reports to the Digital Community and Presence Manager and manages no direct reports. This position works under minimum level of supervision.</p><p> Essential Functions: Specific duties include but are not limited to:</p><p> Web Development Assist with the efficiency, functionality, and content of the client Standards Association web presence</p><p> Update website in HTML & CSS</p><p> Update microsites using a CMS</p><p> Adhere to format, content, and style guidelines, giving consideration to usability and ensuring accuracy, consistency, and quality</p><p> Monitor website and social media traffic, producing and maintaining web stats report integrated with service level reporting</p><p> Follow website production workflows and maintain SA website properties</p><p> Assist with the development of new sites and site areas as well as the re-development of current website areas</p><p> Assist with ensuring accuracy/integrity of information architecture for existing and current sites/pages/program areas</p><p> Troubleshoot and resolve issues/errors</p><p> Social Media and Digital Marketing: Maintain the social media presence and engagement</p><p> Research and implement social media applications and strategy</p><p> Create social media posts and scheduling, ensuring it adheres to format, content, and style guidelines</p><p> Develop digital marketing strategies/planning across digital channels, presenting creative ideas and solutions</p><p> Coordinate promotional calendar executing scheduled promotions, ensuring timely campaign launches and managing the web content life cycle</p><p> Support client marketing for the development and implementation of marketing campaigns that have digital components</p><p> Design and post promotional ads for online promotions and partner sites</p><p> Prepare photos, art, text, files, and other information for posting to web properties using Adobe software and other applications</p><p> Qualifications Demonstrated advanced knowledge and use of web authoring tools and applications, including: text editor, HTML/XHTML, CSS, and Content Management Systems (CMS) Understanding of JavaScript Familiar with FTP, PhotoShop, WordPress, Google Analytics, and social media best practices</p><p> Education and Experience: Bachelors Degree in marketing, communications or social sciences or equivalent experience Approximately 2+ years in the workforce overseeing or administering websites and website content, or working in a web, content or editorial production environment Proven working experience in social media Demonstrated knowledge and use of web authoring tools and applications, including HTML/XHTML editor Demonstrated knowledge and use of design tools and applications, including: Adobe Photoshop, Illustrator Familiarity with FTP programs and version control Understanding of JavaScript Familiar with FTP, Google Analytics, and social media best practices</p><p> Skills & Other Requirements:</p><p> Superior written and oral communications skills Superior proofreading skills and attention to detail Demonstrated ability in working in collaborative/team environments and projects Demonstrated experience in handling high volume requests Demonstrated experience in working in fast-paced web or production environment Demonstrated ingenuity, diplomacy and resourcefulness Must be a technology savvy knowledge worker who seeks out technology solutions to business challenges and processes Proactive and the ability to work independently with minimal supervision Strong quantitative, attention to detail and time-management skills Ability to multi-task multiple priorities and projects, prioritize projects as needed Demonstrated experience in web design and coding</p>
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